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The horrific 25-second video, taken by a passenger in a following car, shows the soon-to-be-victim getting onto the roof of a Volkswagen Polo, and raising himself to his feet. The barefoot man then appears to find his balance, and points his arms skywards… but after just five seconds, he falls and somersaults off the back of the car, landing head first.

Tragically, it’s reported he broke his neck and died instantly.

There has been a mixture of sympathy and a lack thereof, with over 850 comments on Arrive Alive’s website after the video went viral. The shocking footage has also made news abroad.

Arrive Alive warned viewers that the video is not for sensitive viewers and said they were posting it to show the types of behaviour that lead to South Africa’s high road fatality rate.

The driver in the car behind can be heard saying: “I don’t know what this oke is doing. He’s lost his mind, lost his mind.”