Atziri Valeria Márquez López, commonly known as Valeria Márquez (14 February 2002 – 13 May 2025) was a Mexican model, businesswoman, and digital content creator. She gained recognition on social media through her lifestyle-oriented posts and later established a beauty salon in the city of Zapopan, Jalisco. She was shot and killed while live streaming on TikTok in her beauty salon.

Márquez was shot to death on 13 May 2025, at the age of 23, at her beauty salon in Zapopan, while broadcasting live on TikTok. She was held in her salon by an alleged delivery man (whose face was covered by a mask) who shot her in the chest and head while streaming live. Earlier during the livestream, Márquez expressed concern about her safety. A few seconds after she was killed, Márquez's phone was taken and the live broadcast was stopped by an employee.The Jalisco Prosecutor's Office stated that at the time of the crime, two men were present outside the beauty salon, who then fled.

The autopsy confirmed Márquez died from the gunshot wounds, and an investigation of alleged femicide were opened, as stated by Mexican President Claudia Sheinbaum, who also sent her condolences to Márquez's family.On 16 May, the Jalisco prosecutor's office announced that it would summon Márquez's friends and family members as witnesses;, and the police stated they were investigating more than one suspect. Soon after her death, tributes of flowers were placed outside Márquez's beauty salon. Some time after her burial, her tomb was vandalized. Márquez's Tiktok account was closed shortly after her killing.